Labor Center


Leadership Schools & Workshops


Online Media Skills

Strategic Campaigns

C. L. Dellums African American Union Leadership School

Strategic Research

Latino Leadership School

Media Skills



Leadership Schools & Workshops


Online Media Skills
Online Media

Labor unions cannot become stronger organizations without improving their use of online media to communicate with and organize their members, build relationships with community groups, garner media attention, and win their campaigns. Working with the nonprofit technology organization Aspiration, the Labor Center has developed two workshops to bring unions' campaigns online: Introduction to Online Media Skills and Advanced Online Media Skills. The introductory class is not a prerequisite for the advanced class.

Both workshops are two days of hands-on learning. Depending on participant interest, future follow-up coaching sessions and/or peer-to-peer sessions will take place.

Advanced Online Media Skills
Advanced Online Media Skills is geared to more experienced practitioners—those who know the basics but now want to develop their skills in creating online products like blogs and websites, and to obtain a broader understanding of how the tools work together as a whole. Participants should bring direct applications from their union in order to emerge from the workshop with tools that are ready to be plugged in to their campaigns and organizing work.

Dates: Thursday, January 23 – Friday, January 24, 2014

Cost: $350 includes meals, instruction, and materials

Location: UC Berkeley Labor Center, IRLE Building (map)
2521 Channing Way, #5555
Berkeley, CA 94720

2014 Flyer PDF
Online application »

For more information contact:
Clementina Jara
(510) 643-7048

Introduction to Online Media Skills
Introduction to Online Media Skills is geared toward organizers, staff, and members who are new to online media campaign work. Its focus is an exposure to basic skills leading to an understanding of how to use these skills. Students will learn about:

  • Traditional online skills
    • Email alerts
    • Websites
    • Online newsletters
  • Emerging online tools and tactics
    • Blogging
    • Podcasting
    • Social networking
    • Mobile engagement
If you have little or no experience with online media communications and would like to explore the possibilities, this workshop is a great opportunity for you to learn foundational skills in a supportive group setting.

Dates: 2014 dates TBA

Cost: $350 includes meals, instruction, and materials

Location: UC Berkeley Labor Center, IRLE Building (map)
2521 Channing Way, #5555
Berkeley, CA 94720

The Introductory and Advanced Online Media Skills Workshops welcome participation regardless of race, ethnicity, color, sex, or national origin.


Strategic Campaigns Workshop

Strategic Campaigns

 

Strategic Campaigns

 

Strategic Campaigns

 

Strategic Campaigns

The Strategic Campaigns Workshop is a five-day intensive for organizers, researchers, field reps and business agents, member leaders, communications specialists and political coordinators in unions and community-based organizations that are embarking on, or in the midst of, strategic campaigns.

Participants will be guided through a series of steps to create a comprehensive campaign plan.  The workshop will build participants' ability to:

  • move a campaign forward and build the organization;
  • improve member participation;
  • analyze power dynamics;
  • utilize strategies that build on the strengths of the organization and consider the weaknesses of key players;
  • develop a unifying theme that the public can support;
  • create a campaign plan with timeline, benchmarks and escalating tactics; and
  • practice how to revise the campaign plan as events unfold.

The roles of research, external communications, political action, strategic partnerships and membership development will be examined.

Applicants are encouraged to nominate a campaign you are working on to be a case study. Participants will work in teams to develop a comprehensive plan for one of the case study campaigns that are selected.

Organizations are encouraged to send teams of two or more who are working on the same campaign.

Past participants have described the workshop as "the best workshop I have ever attended" and said "this class has opened my eyes to a whole new world of organizing."

Dates: 2014 dates TBA

Cost: $875

2013 Flyer PDF

For more information contact:
Karen Orlando
(510) 643-8366


C. L. Dellums African American Union Leadership School
Dellums

Postponed until further notice

The goal of the C. L. Dellums African American Union Leadership School is to train unionists active in the Black community so they are able to assume leadership and staff positions in unions. One central need of unions in the U.S. is additional union leaders who are active in the Black community. Historically, the synergy between the labor movement and the civil rights movement has yielded some of the greatest strides toward justice in this country.

Over the course of eight sessions, participants will develop skills in a variety of areas including campaign planning, member mobilization, and building strategic partnerships. Since the school’s inception, over 100 unionists have come through the program; graduates have increased their level of activism within the labor movement as they work with their union and their central labor council.

The 2014 C.L. Dellums African American Union Leadership School’s curriculum will have a special emphasis on the Black faith community in the East Bay. Too often, the relationship between the Black faith community and the labor movement has been very transactional: each approaches the other when a particular need arises. However, as typified by the 1968 Memphis sanitation strike, some of the most powerful strides toward achieving the goals of faith communities and unions arise when the relationship is deep and transformative. Participants in this year’s program will develop skills to enhance the quality of the relationship between the Black faith community and the labor movement.

Cost: $500

Location: UC Berkeley Labor Center
2521 Channing Way, Berkeley CA 

2014 Flyer PDF

For more information contact:
Steven Pitts
(510) 643-6815

The C.L. Dellums African American Union Leadership School welcomes participation regardless of race, ethnicity, color, sex, or national origin.



Strategic Research Workshop

This two-day introductory workshop is intended for union researchers who are responsible for carrying out research for organizing and collective bargaining campaigns. It will provide participants with a general overview, case studies, and hands-on exercises to practice research strategies and methods.

Dates: Wednesday, June 25 - Thursday, June 26, 2014

Location: Institute for Research on Labor and Employment (map)
2521 Channing Way, Berkeley
Berkeley, CA 94720

Cost: $375; includes meals, instruction, and curriculum materials

Application »
2014 Flyer PDF

For more information contact:
Clementina Jara
(510) 643-7048

The Strategic Research Workshop welcomes participation regardless of race, ethnicity, color, sex, or national origin.

Latino Leadership School | Escuela de Liderazgo
Dellums

La Escuela de Liderazgo es un entrenamiento de liderazgo, en español, para líderes emergentes en sus sindicatos y organizaciones basadas en la comunidad. La escuela de liderazgo incluye desarrollo de liderazgo, planificación de campañas, discusiones sobre legislatura política y cultivación de alianzas solidas entre organizaciones basadas en la comunidad y sindicatos. El entrenamiento es conducido en español. Es una oportunidad única para aprender capacidades de formación que luego pueden ser compartidas con compañer@s en la lucha. Nuestra esperanza es que con más capacidad de liderazgo, líderes Latinos emergentes y sus organizaciones tendrán una voz más fuerte para responder a los retos económicos y sociales que enfrentan.

Costo: $395
Fechas: las fechas del 2014 se determinarán

El taller es conducido totalmente en Español.

Volante 2013 PDF

La Escuela de Liderazgo le da la bienvenida a la participación de toda persona, independientemente de raza, etnicidad, color, sexo, religión e origen nacional.


The Latino Leadership School a workshop for Spanish-speaking emerging leaders from unions and community-based organizations. The program includes leadership development, campaign planning, building labor and community alliances, and policy discussions. It is taught in Spanish, and provides a unique opportunity for participants to learn organizing skills that can later be shared with peers in their organizations. Our hope is that with greater leadership capacity, Latino labor and community leaders and their organizations will develop stronger capacity to address the economic and social challenges they face.

Cost: $395 includes room and board, meals, instruction, and curriculum materials
Dates: 2014 dates TBD

This workshop is conducted entirely in Spanish.

2013 Flyer PDF

The Latino Leadership School welcomes participation regardless of race, ethnicity, color, sex, or national origin.



Media Skills Workshop

Get camera-ready at this two-day media skills workshop for union communications directors, leaders, and organizers. The sessions feature essential lessons for developing a highly effective messaging campaign, including creating a comprehensive communications strategy, developing effective messages, understanding media outreach tactics and honing off- and on-camera spokesperson skills.

Additionally, workshop participants will have the opportunity to meet with a panel of local journalists, practice effective media planning and outreach, and learn about new social media tools in this intensive dive into media relations.

Dates: 2013 date TBA

For more information contact:
Clementina Jara
(510) 643-7048

 
Center for Labor Research and Education
2521 Channing Way # 5555
Berkeley, CA 94720-5555
TEL (510) 642-0323    FAX (510) 642-6432


A public service and outreach program of the Institute for Research on Labor and Employment
CLRE