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The Strategic Campaigns Workshop is a five-day intensive for organizers, researchers, field reps and business agents, member leaders, communications specialists and political coordinators in unions and community-based organizations that are embarking on, or in the midst of, strategic campaigns.
Participants will be guided through a series of steps to create a comprehensive campaign plan. The workshop will build participants' ability to:
- move a campaign forward and build the organization;
- improve member participation;
- analyze power dynamics;
- utilize strategies that build on the strengths of the organization and consider the weaknesses of key players;
- develop a unifying theme that the public can support;
- create a campaign plan with timeline, benchmarks and escalating tactics; and
- practice how to revise the campaign plan as events unfold.
The roles of research, external communications, political action, strategic partnerships and membership development will be examined.
Applicants are encouraged to nominate a campaign you are working on to be a case study. Participants will work in teams to develop a comprehensive plan for one of the case study campaigns that are selected.
Organizations are encouraged to send teams of two or more who are working on the same campaign.
Past participants have described the workshop as "the best workshop I have ever attended" and said "this class has opened my eyes to a whole new world of organizing."
The workshop will be led by Stephanie Tang, formerly with SEIU and UNITE HERE and Karen Orlando from the Labor Center.
Dates: March 19-23, 2012
Cost: $800
Location: Richmond Field Station, Building 445
1301 South 46th Street, Richmond, CA 94804
The application deadline is Friday, February, 24, 2012.
» 2012 Flyer 
» Participant application
Applicants will be notified by the beginning of March of their acceptance. Class size is limited to 20 participants, due to the participatory nature of the workshop. This workshop typically fills up so be sure to apply early.
For more information contact:
Karen Orlando
(510) 643-8366
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