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Center for Labor Research and Education


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Online Media Skills Workshop

Online Media Skills Workshop

Labor unions cannot become stronger organizations without improving their use of online media to communicate with and organize their members, build relationships with community groups, garner media attention, and win their campaigns. Working with the nonprofit technology organization Aspiration, the Labor Center has developed two workshops to bring unions’ campaigns online: Introduction to Online Media Skills and Advanced Online Media Skills. The introductory class is not a prerequisite for the advanced class.

Both workshops are two days of hands-on learning. Depending on participant interest, future follow-up coaching sessions and/or peer-to-peer sessions will take place.

  • Introduction to Online Media Skills

    Introduction to Online Media Skills is geared toward organizers, staff, and members who are new to online media campaign work. Its focus is an exposure to basic skills leading to an understanding of how to use these skills. Students will learn about

    • Traditional online skills
      • Email alerts
      • Websites
      • Online newsletters
    • Emerging online tools and tactics
      • Blogging
      • Podcasting
      • Social networking
      • Mobile engagement

    If you have little or no experience with online media communications and would like to explore the possibilities, this workshop is a great opportunity for you to learn foundational skills in a supportive group setting.

    Dates: 2016 date TBA

  • Advanced Online Media Skills

    Advanced Online Media Skills is geared to more experienced practitioners—those who know the basics but now want to develop their skills in creating online products like blogs and websites, and to obtain a broader understanding of how the tools work together as a whole. Participants should bring direct applications from their union in order to emerge from the workshop with tools that are ready to be plugged in to their campaigns and organizing work.

    Dates: 2016 date TBA